When planning your communication or campaign, it can be tempting to focus on new tactics and channels. Surely TikTok or a podcast is the best way to reach your audience, right?

But you’ll be far more impactful if you answer three questions first – before launching into tactical execution. These questions will help you be strategic and reach your audience in the right place, at the right time, with the right message.

AI is here to stay, but the real edge comes from knowing how to use it to enhance our work, not do the thinking for us.

In this blog, we recap on some of the common themes and insights from our recent panel event.

Our recent IABC Queensland webinars highlighted how we can get the most out of AI while staying true to our role as ethical communicators. Here are five tips shared by our expert presenters to help you harness AI responsibly and get ahead.

IABC Queensland recently hosted a webinar to recap the 2025 IABC World Conference in Vancouver. Panellists David, Anne, Zora, Mel, and Barbara—all experienced communicators and members of the Australian IABC community—shared their insights, key takeaways, and personal experiences from the event.

A new challenge and a significant opportunity has arrived with the introduction of mandatory sustainability reporting in Australia. This is a critical development that demands our expertise to ensure our organisations navigate this new landscape effectively and transparently.

In today's fast-paced digital world, communication professionals face an ever-evolving landscape of challenges. A key area of concern is cybersecurity, which presents significant risks to organisations of all sizes. This article summarises expert advice on preparing for and responding to a cyber incident, aligning with our shared commitment to supporting and empowering our community of communication professionals.