Join IABC Asia Pacific for an exclusive webinar featuring Jo Osorio, APAC Head of Impact and Chief of Staff to the APAC CEO, Edelman, as she unpacks the Australasian results of the latest Trust Barometer.

Trust is the core of everything we do as professional communicators. And in a rapidly changing, tumultuous world, trust has never been more important.

But, despite our best efforts, is trust in leaders, governments, and institutions increasing or decreasing? And what does this mean for us as communicators?

Now into its 26th year, the Edelman Trust Barometer maps societal trust in the institutions of business, media, government and NGO’s.

Over the course of the Barometer’s 26-year history, we have witnessed significant trends in terms of in whom and where we place trust. From the rise of misinformation at scale, to the decline of institutional leadership in developed countries.

The 2026 Edelman Trust Barometer reveals a world retreating towards insularity. As economic anxiety, geopolitical tension, and technological disruption intensify, people are narrowing their world to smaller, familiar circles that reflect their views, and this hinders economic and societal progress.

Please join us as we unpack the implications of this rise in insularity and outline a path forward for institutions and leadership.

Date: Tuesday, 12 May 2026

Time: 1.00pm – 2.00pm AEST

Location: via Zoom

What does it cost?

• IABC Members: free

• Non-members: $40

• Non-members from LMI countries: $15