The Emerging Skills New Professionals Need in a New Era.

The communications profession is changing faster than ever. Global instability, political polarisation, rapid AI advancement, and mounting economic pressure are reshaping what organisations expect from their communications teams — and the professionals who thrive will be those who adapt early.

This IABC Asia Pacific webinar brings together an experienced communications educator, a student on the cusp of entering the profession, and a talent acquisition specialist to give you an honest, practical look at where the industry is heading — and what you can do right now to get ahead.

Whether you're a student preparing to launch your career, a professional ready for your next step, or someone looking to stay relevant in a rapidly shifting landscape, this is the conversation you need to be part of.

What you'll learn:

• What employers across the Asia Pacific region are now looking for from communications professionals — and the skills that are becoming non-negotiable in a new era

• How to build the capabilities that will future-proof your career, from AI literacy and cross-cultural fluency to strategic thinking and ethical communication

• Why your personal and professional brand matters more than ever, and practical steps to build one that opens doors

Date: Wednesday, 9 September 2026

Time: 2pm - 3pm AEST

Location: Online

Cost: Free for Members | $40 for non-members