This exclusive masterclass is delivered by one of Australia’s leading experts in reputation and crisis communications, with global experience advising organisations on high-stakes risk.
AI-generated content is no longer a future risk – it’s already reshaping how reputational threats emerge, spread and escalate. This interactive workshop is designed for communication and reputation professionals who need practical, current and applicable strategies to respond.
Combining expert insight, live demonstration and hands-on scenario exercises, the session will explore how deepfakes are created, how detection works in practice, and how crisis response frameworks can be strengthened to manage these evolving risks.
This is not a theoretical discussion. Attendees will leave with practical tools, shared approaches and a clear understanding of how to better prepare their organisation for AI-driven threats.
Date: Thursday, 6 August 2026
Time: 9am - 12.30pm
Location: Kennigo Hotel, 28 Kennigo Street, Spring Hill
Cost: $299 for IABC Members | $499 for non-members
About the facilitator
Feyi Akindoyeni is a Founding Partner at SEC Newgate Australia and a trusted advisor on complex reputation, policy and crisis issues. She works with organisations across sectors including technology, finance and government, helping them navigate high-stakes environments where trust, regulation and public scrutiny intersect.
The masterclass
From deepfake videos to voice cloning and synthetic media, the challenge for communication professionals is no longer if this will impact your organisation – but when.
This interactive workshop is designed for corporate affairs, media and communication professionals who need practical, real-world strategies to respond.
Led by senior reputation and crisis advisor Feyi Akindoyeni, this session brings together expert insight, live demonstration and hands-on scenario exercises to explore:
How deepfakes are created – and why they’re increasingly convincing
What effective detection looks like in practice
How AI-driven threats are changing crisis response expectations
What strong, modern crisis frameworks need to include
You won’t just hear about it – you’ll work through it.
Through small-group scenarios, you’ll tackle realistic situations such as a CEO voice clone or a fabricated employee video, mapping how your organisation would detect, escalate and respond in real time.
Why attend
You know the theory… now put it in to practice and leave with:
A clear understanding of AI-driven reputational risk
Practical exposure to how deepfake technologies work
A tailored checklist you can apply in your organisation
A stronger, more current crisis response lens
Greater confidence in how to act when information is uncertain and evolving
Most importantly, you’ll walk away better prepared to protect trust in an environment where “seeing is no longer believing.”
BDO Portfolio Lead, Jo Anne Sardi attended and had this to say:
"I had the privilege of attending this session recently and it completely changed the way I think about deepfakes. I walked away with a much deeper understanding of the risks, and a real appreciation for how quickly reputational damage can occur if you're not prepared.
It's not just a cyber or IT issue. Communications professionals need to be across this rapidly evolving threat. Feyi is an outstanding presenter who combines deep expertise with practical, real-world insights. If you're responsible for protecting your organisation's reputation, this is a must-attend session.”
Who should attend
Corporate affairs professionals
Crisis and issues management specialists
Media and communications leaders
Government communications teams
What to bring
Laptop or iPad (required for participation)
No pre-work required
Optional: review your organisation’s crisis plan beforehand.