Join us over a morning coffee to learn from about the 'Venice Pledge', the first set of global principles for responsible use of AI for communication and PR practitioners.
The conversation on artificial intelligence (AI) has moved on - from how can we use it to enhance our work, to how can we make sure we're using it responsibly?
Communication professionals are uniquely placed to drive responsible use of AI. Not only in our own work, but in the work of others. With our in-built 'risk radar' and our focus on reputation management, we have an opportunity to lead the adoption of ethical AI use in organisations of all shapes and sizes.
But how do we do that?
With so many ideas out there, the Global Alliance for Public Relations and Communication Management recently met in Europe and brought together data, feedback, and ideas from all over the world to establish the first Responsible AI Principles for PR and Comms.
In this session, two of group members involved in developing these principles (known as the 'Venice Pledge') will share the insights that informed these principles, and practical applications for practitioners.
Event details
Date / time: Thursday, 31 July - 9-10am AEST
Location: Online via Zoom
Cost: Free for IABC Members; $20 + booking fee for non-members
About your speakers
Bonnie Caver SCMP, IABC Fellow
Bonnie Caver, SCMP, IABC Fellow, is the founder and CEO of Reputation Lighthouse, a change management and reputation consultancy focused on creating, accelerating, and protecting corporate value. She is also a member of the board of directors for the Global Alliance for Public Relations and Communication Management and a former chair of the International Association of Business Communicators (IABC). Bonnie is an active and passionate advocate for the communication profession globally. She is a global leader in the conversation around the use of ethical and responsible AI within the profession, and is guiding corporate leaders along the path of responsible AI implementation.
Adrian Cropley OAM, FRSA, IABC Fellow, SCMP
Co-Founder Centre for Strategic Communication Excellence | Director Global Alliance
Adrian Cropley is a certified strategic communication management professional with over 35 years of experience and has received dozens of international awards. He has advised Fortune 500 companies on change communication, internal communication strategies, professional development and executive coaching. Cropley is a former IABC chair and was instrumental in launching the IABC Career Road Map, the Global Standard for the Communication Profession and moving from accreditation to global ISO certification. He has worked in AI communication for the last five years and is now an executive advisor for responsible AI within organisations and an executive communication coach.
About the Global Alliance
The Global Alliance for Public Relations and Communication Management is the confederation of the world's major PR and communication management associations and institutions, representing 320,000 practitioners and academics around the world.