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    <lastmod>2026-10-16</lastmod>
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      <image:title>Events - The Comms Exchange Sunshine Coast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.iabcqld.com/events/2026bookfair</loc>
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    <lastmod>2026-10-24</lastmod>
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      <image:title>Events - IABC Qld Annual Book Fair &amp;amp; End-of-Year Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Events - IABC Qld Annual Book Fair &amp;amp; End-of-Year Event - Leanne Hughes</image:title>
      <image:caption>Leanne Hughes makes people famous at work. As a keynote speaker, advisor and author, she helps leaders and teams become more visible, influential and effective in the way they communicate and lead. Her career has taken her from regional Australia to stages in New York, Mumbai and Mongolia. She is the host of two podcasts, First Time Facilitator and Leanne on Demand, reaching listeners in more than 80 countries, and the author of the bestselling The 2-Hour Workshop Blueprint. Work Fame is her second book. Based in Brisbane, Australia, Leanne is known for blending warmth, humour and bold ideas that challenge people to think bigger and act sooner.</image:caption>
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      <image:title>Events - IABC Qld Annual Book Fair &amp;amp; End-of-Year Event - Ally Nitschke</image:title>
      <image:caption>Ally Nitschke is a Certified Speaking Professional, bestselling author and award winning speaker whose work sits at the intersection of leadership, communication and human potential.  Known for her refreshingly candid, practical and thought-provoking approach, Ally challenges conventional thinking about how we lead, communicate and show up in the world.  As the author of six bestselling books, Ally brings a unique perspective to the conversations that shape our workplaces and lives. Her latest book, Humble, Calm and Unapologetic, explores the courage to own your voice, embrace your worth and lead with quiet confidence, without shrinking yourself to make others comfortable.  Through her speaking, writing and coaching, Ally is on a mission to break down barriers so people can step into their full potential.</image:caption>
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      <image:title>Events - IABC Qld Annual Book Fair &amp;amp; End-of-Year Event - Sally Prosser</image:title>
      <image:caption>Sally Prosser is a voice and public speaking coach, TEDx speaker, author of Voiceprint, and host of That Voice Podcast. In her spare time, Sally loves mentoring high school students and the next wave of broadcast journalists. Her happy place is airline lounges, and she’s always planning her next adventure (ringing in her 40th in an ice hotel, and recently returned from the Camino de Santiago).  When she’s home, Sally enjoys yoga, jigsaw puzzles and nurturing her love-hate relationship with home renovations.</image:caption>
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      <image:title>Events - IABC Qld Annual Book Fair &amp;amp; End-of-Year Event - Cherry Ward</image:title>
      <image:caption>Cherry Ward is a certified executive coach, writer, speaker, and facilitator with over 25 years of experience helping individuals and organisations navigate change across the globe. As co-founder of a tech start-up, she combines proven leadership methodologies with innovative AI technology to create adaptive learning solutions.  She facilitates leadership programs, delivers keynotes, and coaches executives globally. Lead with Kokoro is her debut book. Cherry's discovery of Japanese philosophy came through running women's ski retreats in the Japanese Alps, where she found that ancient wisdom offered a complete navigation system for modern leadership challenges. A lifelong learner and avid skier, she lives in Brisbane, Australia, with her family. Her passion is helping every person experience at least one great leader in their career.</image:caption>
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  <url>
    <loc>https://www.iabcqld.com/events/regional-communicators-nov26</loc>
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    <lastmod>2026-10-04</lastmod>
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      <image:title>Events - Regional Communicators Connect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.iabcqld.com/events/coffee-20261021</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-19</lastmod>
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      <image:title>Events - Fusion Debrief Coffee Catch Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/road-to-fusion-20261012</loc>
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    <priority>0.5</priority>
    <lastmod>2026-08-29</lastmod>
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      <image:title>Events - Road to Fusion: Pre-conference connection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.iabcqld.com/events/coffee-20261124</loc>
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    <priority>0.5</priority>
    <lastmod>2026-10-05</lastmod>
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      <image:title>Events - Coffee Catch Up - Brisbane - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/plot-twist-sep26</loc>
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    <priority>0.5</priority>
    <lastmod>2026-08-29</lastmod>
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      <image:title>Events - Plot twist: Where comms can take you - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/apac-measuring-brand-visibility-h2gy8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-28</lastmod>
    <image:image>
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      <image:title>Events - IABC APAC: Communications Career Uplift - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/coffee-20261013-jz4z5</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-10</lastmod>
    <image:image>
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      <image:title>Events - Coffee Catch Up - Sunshine Coast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/coffee-20261013</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-23</lastmod>
    <image:image>
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      <image:title>Events - Coffee Catch Up - Gold Coast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/coffee-20260909</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/d689eaa0-9ae7-4236-8328-32b07bcb58ba/Change+comms+masterclass+banner.png</image:loc>
      <image:title>Events - Coffee Catch Up - Brisbane - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/apac-measuring-brand-visibility</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/386cb0d8-906d-4840-983b-e9311c2ee87c/APAC+Measuring+Brand-1.png</image:loc>
      <image:title>Events - IABC APAC: Measuring your brand’s visibility in AI Answers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/regional-communicators-aug26</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/40ec1744-1860-48d0-ba9e-bd9566939e2c/WEB+BANNER1+Regional+Communicators+Connect.png</image:loc>
      <image:title>Events - Regional Communicators Connect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/apac-beyond-the-brief</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/0e0d1de9-bfba-405f-a973-688831dc64aa/Beyond+the+Brief-eventbrite.png</image:loc>
      <image:title>Events - IABC APAC: Beyond the Brief - From Believers to Catalysts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/ai-deepfakes-reputation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/1cf14b9a-3074-4d4c-9693-61d20ed57bf1/AI%2C+Deepfakes+and+Reputation+masterclass+banner.png</image:loc>
      <image:title>Events - Masterclass: AI, Deepfakes and Reputation Risk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/goldcoastcomms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/9e6c4ee8-8238-402f-a98e-243c9b8451de/Eventbrite+banner+1.png</image:loc>
      <image:title>Events - Comms &amp;amp; Change on the Coast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/worldconference26</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/ba82b794-548b-42fd-ae30-785ced4ea4e5/IABC+APAC+Conference+Insights-1.png</image:loc>
      <image:title>Events - IABC APAC: World Conference Unpacked: Fresh Insights from Toronto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/owning-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/a18592a3-27ad-4cd4-badd-1d11051e105d/Comms+in+2025+panel.png</image:loc>
      <image:title>Events - Owning it! Communication leaders on going solo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/the-state-of-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/0cd8efce-1adb-4249-a256-aa046dc6fb97/Trust+barometer+Eventbrite+banner.png</image:loc>
      <image:title>Events - The State of Trust: Edelman’s 2026 Australasian Trust Barometer Results Revealed (and what they mean for communicators) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.iabcqld.com/events/2026collaborative-communicators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-08</lastmod>
    <image:image>
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      <image:title>Events - Collaborative Communicators breakfast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/cross-cultural-comms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/a7673c9f-e2e2-4b05-9e7c-c7ae29e663cd/IABC+APAC+Cross+Cultural+events+-+eventbrite.png</image:loc>
      <image:title>Events - IABC APAC: Cross-cultural Communication: How to build relationships in the APAC region - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/2026fusion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-06</lastmod>
    <image:image>
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      <image:title>Events - IABC APAC Fusion Conference 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/2026comms-after-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/38bd047e-2bd5-41d2-a9c9-d5483b670f90/Comms+after+work_EventBrite+%281%29.png</image:loc>
      <image:title>Events - Comms After Work: Sip, Socialise and Connect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/2026agm-y6rt6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/dcab0f07-284f-4a12-9cc0-3d14d3606e61/The+Human+Edge+AI+panel+event_EventBrite.png</image:loc>
      <image:title>Events - The Human Edge: Skills &amp;amp; Judgement for an AI-Driven Profession - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/2026agm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/cbb0ca50-6110-43a8-98a2-9e44fffa4105/2026+AGM+%282160+x+1080+px%29.png</image:loc>
      <image:title>Events - IABC QLD Annual General Meeting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/iabc-qld-coffee-catch-up-brisbane</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/4966c842-49c7-4e34-a8cb-e9cdf0debd67/Change+comms+masterclass+banner.png</image:loc>
      <image:title>Events - IABC QLD Coffee Catch Up - Brisbane - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/annual-book-fair-end-of-year-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/8a33780d-b14a-499a-81d8-fb4b0142528a/Eventbrite+banner+2.png</image:loc>
      <image:title>Events - Annual Book Fair &amp; End-of-Year Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/from-the-c-suite-perspectives-on-communication</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/3a6a54a0-c514-4a40-883f-e09d87fe382d/Csuite+banner+2+NO+LIBBY.png</image:loc>
      <image:title>Events - From the C-suite: Perspectives on Communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/change-communication-masterclass-advanced-skills-for-comms-pros</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/e654cf9b-9e24-4608-a62d-8f6c09448b6b/Change+comms+masterclass+banner.png</image:loc>
      <image:title>Events - Change Communication Masterclass: advanced skills for comms pros - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/prompt-polish-publish-simple-ways-to-bring-ai-into-your-comms-workflow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/655eeee9-04f6-4470-b51e-4c7efc04e9d0/AI+Content+Creation+banner.png</image:loc>
      <image:title>Events - Prompt, Polish, Publish: Simple ways to bring AI into your comms workflow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/your-brain-change-top-tips-to-boost-your-change-communication</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/88546a6d-ef3f-49df-b2f7-5b92b6d9235a/Change+Comms+banner.png</image:loc>
      <image:title>Events - Your Brain &amp; Change: Top tips to boost your change communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/work-fame-non-cringe-tactics-to-attract-incredible-opportunities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/9891bbca-5ed7-44ce-9878-b8f7a47ee878/Workfame+Banner.png</image:loc>
      <image:title>Events - Work Fame: Non-cringe tactics to attract incredible opportunities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/ai-comms-and-coffee-responsible-ai-use-for-professional-communicators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/a79ea80f-f145-415d-9198-c378d4de5236/Responsible+AI+banner.png</image:loc>
      <image:title>Events - AI, Comms, and Coffee: Responsible AI use for professional communicators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/https/wwweventbritecomau/e/iabc-qld-members-coffee-catch-up-brisbane-tickets-1404483059639</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/c9d0d082-3b95-494f-b9b2-4ede1324427f/Comms+in+2025+panel+%281%29.png</image:loc>
      <image:title>Events - IABC Qld Members Coffee Catch-Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/trends-tips-tales-key-takeaways-from-the-iabc-world-conference-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/cfb3aefd-5261-4889-aea1-61a68c3c0cb9/20250630+World+Conference+Recap+banner.png</image:loc>
      <image:title>Events - Trends, Tips &amp; Tales: Key takeaways from the IABC World Conference 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/iabc-world-conference-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/f0d4817f-f583-49c5-8a6e-68ed73765cba/WorldConference2025_SocialShare_1200x628.jpg</image:loc>
      <image:title>Events - IABC World Conference 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/collaborative-communicators-breakfast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/306e2804-4034-4b6f-b080-002fe3f30ea1/202505+Brains+Trust+Breakfast+%282160+x+1080+px%29.png</image:loc>
      <image:title>Events - Collaborative Communicators Breakfast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/sustainability-reporting-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-14</lastmod>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/iabc-qld-sunshine-coast-mingle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/ce175eca-bdc9-4dcc-abcf-91164aa34a90/20250307+SC+Mingle+Banner.png</image:loc>
      <image:title>Events - IABC Qld Sunshine Coast Mingle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/comms-in-2025-trends-predictions-perspectives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/1738030298640-VG876FFMU7MOLJ5CBXI7/https---cdn.evbuc.com-images-915358473-155460369984-1-original.20241211-022143.jpeg</image:loc>
      <image:title>Events - Comms in 2025: Trends, Predictions, &amp; Perspectives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/iabc-apac-fusion-2025-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/093cf0c4-68fe-40c0-8ae6-7c5955ab27ef/Generic+1.png</image:loc>
      <image:title>Events - IABC APAC Fusion 2025 Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/book-fair-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/b460f8e6-1e08-41f9-a83c-f1ce242da86e/End+of+Year+Book+Fair+%281%29.png</image:loc>
      <image:title>Events - Inaugural End of Year Book Fair - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/cause-comms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/f7a96187-55c8-4c4e-88ec-ea70b08f5e2d/Compassion+fatigue+%282160+x+1080+px%29+%281%29.png</image:loc>
      <image:title>Events - Cause Communications and Compassion Fatigue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/ecfa1bc4-8d54-4fdf-8a75-8dd7e54995f1/Troocoo_Core_Services_Primary_500px.png</image:loc>
      <image:title>Events - Cause Communications and Compassion Fatigue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/building-a-strong-culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/2f1d2b60-809b-4968-8f19-f354b22b4c98/Bonnie+Caver+banner.png</image:loc>
      <image:title>Events - Building a strong culture in a newly merged agency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/get-to-know-the-new-canva-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/cyber-security-communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/dbffa7f0-e8c2-4206-bdfd-28724aed5eb8/Cyber+security+banner.png</image:loc>
      <image:title>Events - Cyber Security Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/social-media-website-content-accessibility-class-b94r2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-14</lastmod>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/lift-your-comms-game-with-virtual-reality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/04c6021b-e093-49c1-9423-9dd0050d04e0/Ben+VR+Banner.png</image:loc>
      <image:title>Events - Lift your comms game with Virtual Reality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/esg-a-communicators-toolkit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-18</lastmod>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/shifting-perspectives-on-professional-networking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-11</lastmod>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/sustainable-event-planning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-30</lastmod>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/2024-kick-off</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-31</lastmod>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/social-media-website-content-accessibility-class</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-14</lastmod>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/gold-quill-coaching-438zd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/b2b3d95f-815f-4d07-8bd0-8da19a46e9c9/EOY+Member+Event+Humantix+Header.png</image:loc>
      <image:title>Events - IABC Qld End-Of-Year Celebration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/gold-quill-coaching</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/407073be-0980-40be-9336-469a0002605f/Gold+Quill+Event+Banner.png</image:loc>
      <image:title>Events - Gold Quill Virtual Coaching - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/communication-and-culture-building-trust-workplace-by39h</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/952bd059-be71-4894-a7b8-3b148b7e5c14/Bonnie+Caver+banner.png</image:loc>
      <image:title>Events - The Rubik's Cube of Reputation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/communication-and-culture-building-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/94124152-ea52-4c44-8dc3-9df1c8f4d4fa/Sports+panel+banner.jpg</image:loc>
      <image:title>Events - Not your 90s Intranet - Seven proven steps for Mondernised Intranet (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/communication-and-culture-building-trust-workplace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/22d22490-c387-4223-98bc-546da24ddbf6/Communicating+for+Trust.png</image:loc>
      <image:title>Events - Communicating for trust in winning workplaces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/communication-disrupted-the-impact-of-generative-ai-and-automation-pg3h5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/9cc8f086-492b-4d5d-943e-909fddbfb9f7/3.jpg</image:loc>
      <image:title>Events - Communication disrupted:  The impact of generative AI and automation (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/2023-apac-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/5d8b6a34-9072-4720-8f90-57a1dd2cb8f2/Facebook+-+Registrations+open.png</image:loc>
      <image:title>Events - IABC Asia Pacific Fusion Conference 2023 - IABC Asia Pacific Fusion 2023 Conference</image:title>
      <image:caption>Join us in Bali, Indonesia, for IABC APAC region’s annual conference!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/communication-disrupted-the-impact-of-generative-ai-and-automation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/9cc8f086-492b-4d5d-943e-909fddbfb9f7/3.jpg</image:loc>
      <image:title>Events - Communication disrupted:  The impact of generative AI and automation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/communication-careers-industry-trends-job-application-tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-01</lastmod>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/20230713</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-08</lastmod>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/20230419sports</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/1681784414157-B95OF73OASAKHVYGHJUN/Sports+panel+banner.png</image:loc>
      <image:title>Events - Supporters, Sponsors &amp;amp; Scandals: Inside the locker room of sports media, marketing, and communication - Wednesday, 19 April 2023</image:title>
      <image:caption>Supporters, Sponsors &amp; Scandals: inside the locker room of sports media, marketing &amp; communication</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/2023-world-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/1681786012947-GO6D5VPM5CZGBTAAZP4B/World+Conference+promo+1.png</image:loc>
      <image:title>Events - IABC World Conference - IABC 2023 World Conference</image:title>
      <image:caption>Join the global IABC community in Toronto, Canada for four days of learning, networking and socialising with communication professionals and executives from around the globe!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/2023agm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
  </url>
  <url>
    <loc>https://www.iabcqld.com/events/futureproof</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f489042ca5b901ed6438cb/ac83b425-f73c-4a4f-81c1-473431ff49d6/IMG_1458.jpg</image:loc>
      <image:title>Events - Future-proof your career: AI tools in communication - Tom Lyttle</image:title>
      <image:caption>Tom Lyttle is an experienced digital marketing strategist and systems specialist with a comprehensive background in marketing strategy, content creation, marketing automation, and education. Boasting an impressive professional trajectory, Tom has a wealth of experience working with agencies and clients in local and international markets. As a freelance digital marketing consultant, Tom has honed his expertise in streamlining marketing departments and improving operational efficiency. With training in data science and machine learning, Tom possesses a unique view on the application of the rapidly developing state of AI Technology.</image:caption>
    </image:image>
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    <loc>https://www.iabcqld.com/blog</loc>
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    <lastmod>2026-09-24</lastmod>
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  <url>
    <loc>https://www.iabcqld.com/blog/five-things-we-learned-about-where-a-comms-career-can-take-you</loc>
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      <image:title>Blog - Five things we learned about where a comms career can take you - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.iabcqld.com/blog/ai-deepfake-reputation</loc>
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    <lastmod>2026-09-24</lastmod>
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      <image:title>Blog - AI, deepfakes and reputation: what communicators need to know</image:title>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-21</lastmod>
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      <image:title>Blog - Three simple questions to make you a better communicator - Industry: Manufacturing Audience: High school students Objective: Increase TAFE enrolments How?: Shift perceptions of manufacturing as dirty, dangerous work</image:title>
      <image:caption>Photo by Rob Lambert on Unsplash</image:caption>
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      <image:title>Blog - Three simple questions to make you a better communicator - Industry: Agriculture Audience: Queensland farmers Objective: Get feedback on water management policy How?: Use offline and face-to-face channels</image:title>
      <image:caption>Image captured by damien_loverso</image:caption>
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    <lastmod>2026-04-09</lastmod>
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      <image:title>Blog - AI + human judgement: our top 10 takeaways - Make it stand out</image:title>
      <image:caption>From L–R: Panellists Amanda Newbery, Dan Shaw, Emma Hall and Kirsten MacGregor with event host and IABC Queensland President, Dilka Whish-Wilson</image:caption>
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      <image:title>Blog - AI + human judgement: our top 10 takeaways</image:title>
      <image:caption>6. The skill of asking the right questions is becoming critical Even in an AI-driven environment, knowing what to ask and how to probe deeper is the most important part of delivering quality insights and outcomes.</image:caption>
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      <image:title>Blog - AI + human judgement: our top 10 takeaways - Over to you…</image:title>
      <image:caption>We asked our LinkedIn community for their thoughts. With AI transforming communication, where do humans have the biggest edge? Most people chose building trust with stakeholders (58%), with critical thinking coming in second, taking 25% of the vote. Empathy was the third-most popular choice (13%), while just 4% of respondents chose creativity and storytelling.</image:caption>
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